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Submitted by Jeslyn Chen on

To improve the valuation process of its pre-owned steel, Mlion Corporation partnered with HBLAB to automate the process through an AI-enabled image analysis mobile app.

 

As it continues to serve as the backbone of many industries in modern society, steel is known as the metal that changed the way we built our world. It allowed us to transform the way we travel, the way we construct our homes and the way we model our cities.

Because of the material’s versatility and strength, estimates suggest the world currently uses more than 1700 million tons of steel per year. Interestingly, 85 percent of this demand is recycled and reused at the end of each life cycle—making steel one of the world’s most sustainable materials. However, issues remain with decarbonising its production. At the moment, the production of steel contributes to around 8 percent of the world’s total carbon emissions. 

Foundation solutions company Mlion Corporation is determined to champion a greater shift towards decarbonization. In an attempt to reduce their company’s carbon footprint and increase efficiency, Mlion Corporation is making efforts to digitalise its processes in trading pre-owned steel. With the help of IPI’s Technology Scouting Programme, Mlion partnered with HBLAB, a software and AI solutions firm headquartered in Hanoi, to automate the valuation process of pre-owned steel through an AI-enabled image analysis mobile application.

 

A new way to shop for steel

Mlion provides customised products like sheet piles, steel pipes, tie rods and other steel products. Before getting in touch with IPI, the team at Mlion was looking to automate two key processes, corrosion grading and the dimensional measurement of construction steel, in an effort to commercialise a new platform called GoListid. The platform was developed by Mlion to be a one-stop service for the valuation and trading of pre-owned steel.

Pre-owned steel evaluation, which involves measuring the physical dimensions of the steel items and assessing their rust condition, is commonly carried out manually. This process is done by analysing photos provided by the original steel owners and through an on-site inspection of the items. The process is not only tedious, but also heavily reliant on the technical expertise of Mlion’s staff.

We wanted to develop an AI-powered solution to increase efficiency for our team when it comes to analysing and identifying varying stages of rust conditions on steel materials. At the same time, we want to provide transparency to customers when measuring large amounts of material during the production inspection process,” shared GoListid Vice President Brian Wong.

 

Finding a match

IPI published Mlion’s Tech Need in its marketplace last August 2022 and reached out to numerous AI, machine learning and computer vision solutions-providers that specialise in inspection applications. Respondents to the published problem statement came from both Singapore-based as well as overseas solution providers.

According to Wong, his team was won over by HBLAB’s attention to detail in their project proposal. They were particularly appreciative of the effort HBLAB took to develop a milestone timeline approach to evaluate the AI model’s accuracy.

We were impressed by HBLAB's detailed and contextualised proposal that demonstrated their understanding of our problem statement,” he said. “They also demonstrated technical proficiency by highlighting the methodologies and limitations for solving our specific problem.”

In their proposal, HBLAB also outlined various options including cloud-based and on-device approaches to address Mlion’s needs. Apart from technical solutions, HBLAB presented administrative details like the proposed team structure, communication plan, user acceptance test, warranty information and cloud server maintenance.

 

Strengthening the bond                                                                                           

“IPI has been very helpful with sourcing and identifying potential technology solution providers for us and sharing their own professional judgement during the vendor evaluation process,” said Wong. HBLAB, on the other hand, is grateful for the opportunity to collaborate with a leading Singapore firm in Mlion Corporation.

Both companies are focused on the next phase of the collaboration; to continue to develop and improve the accuracy of the AI model, further highlighting the potential of IPI’s Technology Scouting Programme in forming long-term business partnerships.

Sub Title
To improve the valuation process of its pre-owned steel, Mlion Corporation partnered with HBLAB to automate the process through an AI-enabled image analysis mobile app.
Impact Title
Driving Efficiency and Transparency in Steel Valuation
Sub Title
Driving Efficiency and Transparency in Steel Valuation
Legacy ID
150682
Sub Heading
Mlion automates steel valuation with AI-powered image analysis.
At a glance
Mlion Corporation
Client
Built Environment
Industry
Technology Scouting Programme
IPI Service
AI-Enabled Image Analysis
Key Technology
Add Impact
By automating the corrosion grading and dimensional measurement of pre-owned steel, Mlion Corporation significantly reduced the time and manual effort required for valuation. The AI-powered mobile application streamlines the evaluation process, enabling the team to handle larger volumes of material with greater speed and consistency.
Operational Efficiency
The new solution provides customers with increased transparency during production inspections. Automated analysis ensures objective and consistent results, building trust with clients and supporting Mlion’s commitment to quality and service excellence.
Enhanced Transparency
Through IPI’s facilitation, Mlion successfully adopted advanced AI and image analysis technologies, positioning itself as a digital leader in the steel trading industry. The collaboration with HBLAB also demonstrates the value of cross-border technology partnerships in driving business transformation.
Technology Adoption
Glance Title
At a Glance
Sub Title
Mlion Corporation partnered with HBLAB, facilitated by IPI Singapore, to automate the valuation of pre-owned steel using AI-powered image analysis, enhancing efficiency and transparency in the process.
How it happened
IPI Singapore published Mlion Corporation’s technology need on its Innovation Marketplace in August 2022, actively reaching out to AI and computer vision solution providers both in Singapore and overseas. Multiple vendors responded to the call, and after a thorough evaluation process—supported by IPI’s professional insights—Mlion selected HBLAB for their detailed proposal and technical proficiency. The partnership commenced with the development of an AI-powered mobile application, with both parties committed to further improving the accuracy of the AI model and strengthening their collaboration.
The challenge
The traditional process of evaluating pre-owned steel relied heavily on manual inspection and the technical expertise of staff. This approach was time-consuming, inconsistent, and limited the company’s ability to scale its operations efficiently.
Manual and Labor-Intensive Evaluation
As Mlion sought to commercialise its GoListid platform, it faced the challenge of providing transparent and scalable valuation services to customers, especially when dealing with large quantities of material. Manual processes could not guarantee the level of transparency and efficiency required for the platform’s success.
Need for Transparency and Scalability
Impact For
The challenges title
The Challenge
The challenges description
The steel industry is a cornerstone of modern infrastructure, with over 1,700 million tons used globally each year. While steel is highly recyclable—85 percent of demand is met with recycled material—its production remains a significant contributor to global carbon emissions. Mlion Corporation, aiming to champion decarbonization, sought to reduce its own carbon footprint and improve operational efficiency by digitalising its processes for trading pre-owned steel. A critical challenge faced by Mlion was the manual and labor-intensive process of evaluating pre-owned steel. This evaluation involves measuring the physical dimensions of steel items and assessing their rust condition, typically performed by analysing photos from original steel owners and conducting on-site inspections. The process is not only tedious but also heavily dependent on the technical expertise of Mlion’s staff, leading to inefficiencies and potential inconsistencies. As Mlion developed GoListid, a new platform designed to be a one-stop service for the valuation and trading of pre-owned steel, the need to automate two key processes—corrosion grading and dimensional measurement—became apparent. The company required a solution that could increase efficiency, reduce reliance on manual inspection, and provide greater transparency to customers during production inspections, especially when handling large volumes of material.
The Solution Title
The Solution
The Solution Description
IPI Singapore facilitated the partnership between Mlion Corporation and HBLAB through its Technology Scouting Programme. IPI published Mlion’s technology need in its marketplace and proactively reached out to a range of AI, machine learning, and computer vision solution providers specializing in inspection applications. This process enabled Mlion to connect with both local and overseas technology partners who could address their specific requirements. Through IPI’s efforts, Mlion was introduced to HBLAB, a software and AI solutions firm headquartered in Hanoi. HBLAB impressed Mlion with a detailed and contextualized project proposal, which included a milestone timeline for evaluating AI model accuracy, various technical options (cloud-based and on-device), and comprehensive administrative plans. The collaboration focused on developing an AI-enabled image analysis mobile application to automate the valuation of pre-owned steel, specifically targeting corrosion grading and dimensional measurement. IPI’s professional judgement and support during the vendor evaluation process were instrumental in helping Mlion select the best-fit technology partner and set the stage for a long-term business partnership.
Testimonial Section
Testimonial title
Client Perspective
Testimonial description
"We wanted to develop an AI-powered solution to increase efficiency for our team when it comes to analysing and identifying varying stages of rust conditions on steel materials. At the same time, we want to provide transparency to customers when measuring large amounts of material during the production inspection process."
Testimonial Name
Brian Wong
Testimonial Designation
Vice President, GoListid
Testimonial title
Client Perspective
Testimonial description
"We were impressed by HBLAB's detailed and contextualised proposal that demonstrated their understanding of our problem statement. They also demonstrated technical proficiency by highlighting the methodologies and limitations for solving our specific problem."
Testimonial Name
Brian Wong
Testimonial Designation
Vice President, GoListid
Testimonial title
Client Perspective
Testimonial description
"IPI has been very helpful with sourcing and identifying potential technology solution providers for us and sharing their own professional judgement during the vendor evaluation process."
Testimonial Name
Brian Wong
Testimonial Designation
Vice President, GoListid
Business impact Heading
Business Impact
Business impact title
Automated steel valuation boosts efficiency and transparency.
Impact scores
Counter Text
Processes Automated
Total count
2
Counter Text
Technology Partners Engaged
Total count
2
Overview
Mlion Corporation is a foundation solutions company that provides customised products like sheet piles, steel pipes, tie rods and other steel products. The company is committed to advancing decarbonization in the steel industry and is actively digitalising its processes to increase efficiency and reduce its carbon footprint, particularly in the trading of pre-owned steel.
Data source
prod
Area Of interest
Slug
automating-steel-valuation-with-ai