- Business Growth strategy
- Route-to-Market strategy
- Transformation of business models
- Marketing and branding strategy
- Product Portfolio Management
- CRM Strategy
- Distributorship management
- P&L Management
- Experience with stakeholder management including crisis management
- Setting up of ecommerce operations
Overseas Market Experience
- Marketing experience in countries such as Malaysia, Thailand, Hong Kong, Taiwan and Philippines.
Board Member, Halogen Foundation Singapore
Meet Isabella Tan: FMCG Veteran & Strategic Marketing Leader
Board Member, Halogen Foundation Singapore
Former Vice-President and General Manager, Brand's Suntory Asia
- 30 years in FMCG industry
- Business growth and transformation strategies
- Marketing and branding strategy
- CRM and distributorship management
Develop strategies to enhance business growth and market presence.
Implement effective route-to-market strategies for better reach.
Lead transformation of business models to adapt to market changes.
Craft and execute impactful marketing and branding strategies.
Isabella has 30 years of experience in leading FMCG companies.
She provides deep insights into consumer-packaged goods marketing.
Isabella has extensive marketing experience across Asia.
Discover how Isabella's expertise in FMCG can accelerate your business growth.
IPI Webinar
Isabella offers unparalleled expertise in FMCG marketing and business strategy.
