Business Advisor Consultant, ETA Strategics
Former Base Chemical Solutions Director, Asia, HELM AG
Former Business Director Catalysts / Chemicals, Asia, Shell
Meet Cherng Jih Ho: Chemicals & Innovation Commercialisation Leader
25+ years in Chemicals, Materials and Energy sectors across Asia-Pacific
Innovation commercialisation and go-to-market strategy expertise
P&L leadership across US$200M+ businesses
Sustainability, decarbonisation and deep-tech advisory experience
Translate advanced technologies and sustainable solutions into scalable, market- ready products with proven go-to-market strategies.
Unlock new markets, develop sales channels and capture niche segments across Southeast Asia and beyond.
Forge cross-industry collaborations and multi-party frameworks that align stakeholders and accelerate market adoption.
Navigate decarbonisation, green chemicals and plastics circularity with actionable strategies that bridge technology and industry.
Deep expertise spanning the full chemicals, materials and energy value chain from R&D commercialisation to customer operations.
Delivered P&L improvements digitalisation and organisational transformation across diverse Asia-Pacific markets.
Extensive experience across Singapore, Southeast Asia, China, India, Korea, Taiwan and Japan with strong cross- cultural leadership.
