Healthy Asian ready-to-eat meals for the young and old

Food innovators, Green Capsule Organics, worked with IPI’s Innovation Advisors to market and effectively position their uniquely Asian ready-to-eat meals for babies and the elderly.

Breaking into a market already dominated by big name brands is no easy feat—especially for an SME. This was one of the major obstacles that faced Green Capsule Organics in their bid to enter the baby and elderly food industry over the last year.

Scaling up food solutions for growth

With expert advice from IPI Innovation Advisor Dr Ong Mei Horng, HarriAnns Nonya Table found innovative ways to enhance its heritage food product portfolio and strengthen its market position during the challenging pandemic period.

Rising levels of obesity and physical inactivity have contributed to a growing prevalence of diabetes over the last decades. To better manage blood sugar levels and nutritional needs, health conscious individuals may use a food’s glycemic index (GI) as a guide when choosing what to eat.

Low GI food products refer to carbohydrate containing food that will produce a steady rise in blood glucose instead of sudden spikes in blood sugar from eating high GI food. Persistent blood sugar spikes can lead to health complications such as diabetes and heart disease.