Healthy Asian ready-to-eat meals for the young and old

Food innovators, Green Capsule Organics, worked with IPI’s Innovation Advisors to market and effectively position their uniquely Asian ready-to-eat meals for babies and the elderly.

Breaking into a market already dominated by big name brands is no easy feat—especially for an SME. This was one of the major obstacles that faced Green Capsule Organics in their bid to enter the baby and elderly food industry over the last year.