Customer insights are a way of uncovering new opportunities for businesses. Based on its customers’ feedback, Allalloy Dynaweld Pte Ltd (Allalloy), a Singapore SME providing welding solutions and consultancy services had identified a market need for better performance monitoring of its welding machines and welders. It was keen to work with suitable technology partners to co-develop an efficiency monitoring system to track the energy consumption of the welding machines as well as welders’ productivity.