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Our innovation advisory service is designed to help enterprises scale their business through product development, growth strategy and tactical execution.
As industry veterans from various sectors and technology domains, our pool of Innovation Advisors understands the unique needs of each enterprise. Through IPI's innovation advisory service, they can provide mission-critical insights and guide companies in their journeys to achieve accelerated growth.
With over 100 transformative projects, our innovation advisory service is tailored for Singapore enterprises looking to quicken their learning curve to achieve '10X business growth' by leveraging technology and innovation to develop differentiated competencies, products, processes, business models and/or overseas expansion
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Programme Benefits
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Be coached in a highly customised and flexible arrangement by industry veterans who are experienced in both business and technology
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Gain access to Innovation Advisor's industry insights, global business network and experience in technology-business integration
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Overcome innovation challenges in your new product development effort
Eligibility Criteria Title
Who Is This For
We work with Singapore-registered companies from SMEs to start-ups that are seeking to create sustained growth through innovation and technology.
If your company is looking to innovate, expand, or strengthen your growth, we would be keen to explore how we can support your journey.
Interested to start the conversation?
Share your details with us here and our team will be in touch.
Success Stories Description
Discover how our open innovation services and expert advisory have helped organisations drive growth across sectors.
Eligibility Criteria
SMEs we work best with:
- Seek external advice from practitioners to strategise sustained growth
- Have resources and ambition to innovate and scale
- Aspire to offer differentiated product/services
- Use technology or are actively working on it to create new revenue streams
- Have products or services already in the market and are looking to leverage these transferable capabilities to expand into new markets
Start-ups we support:
- Have moved beyond early experimentation and validated their offerings in the market
- Have financial capital to continue building and growing
- Are looking to accelerate their next stage of growth
Innovation Advisor Title
Innovation Advisors
Advisor Description
Our Innovation Advisors will partner and support enterprises across a range of sectors, such as food and beverage, healthcare, manufacturing and infocomm, to identify market-led innovation opportunities and facilitate connections to relevant technology and business partners.
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Innovation Advisors
| Name | Featured Image | Designation | Short Description | Original Biography | Success Stories of Advisor | Who is Advisor ? | YouTube Video Thumb Image |
|---|---|---|---|---|---|---|---|
| Dr Ong Mei Horng | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Dr%20Ong%20Mei%20Horng_0.png?itok=QNdxVruf | Adjunct Professor, Food Science and Technology Department, National University of Singapore |
<p class="text-align-justify">Dr Ong Mei Horng is currently a Food Specialist (SMF) and Innovation Advisor (IPI) for food enterprises (MNC, SME/LLE and Start-ups) and research agencies. She helps F&B companies to innovate and transform their business via the development of new products & strategies, food services and technologies. She is a certified assessor for the international standard for Industry 4.0 i.e. Smart Industry Readiness Index (SIRI) and would like to support food companies towards the adoption of the Industry 4.0 advanced manufacturing. In addition, Dr Ong is also a part–time lecturer in Food Science & Technology Dept, NUS, and an expert advisor for the USA Soy Export Council (USSEC) – Asia Soy Excellent Centre – Food Protein in Singapore. </p><p class="text-align-justify">Dr Ong was the Director of the FMCG Cluster at Advanced Remanufacturing Technology Centre (ARTC- A*STAR) where she led the cluster in the development and implementation of A*STAR's R&D strategies and building a new FMCG membership consortium ecosystem to facilitate public-private partnerships for the implementation of Industry 4.0 technologies.</p><p class="text-align-justify">She was the former Chief Scientific Officer, Head of R&D and Technical Services of Fraser & Neave (F&N) Group, during which she focused on R&D and manufacturing strategies and implementation. She has extensive industry experience and deep expertise gained from over 28 years working in food and beverage companies such as Nestlé, Mars, Cadbury, F&N and Vitasoy in Europe, Oceania and Asia.</p><p class="text-align-justify">Dr Ong is a council member of the Singapore Institute of Food Science and Technology (SIFST) and co-chair for the International Union of Food Science and Technology World Congress to be held in Singapore in October 2022. She is also a member of the Technical Working Group for Singapore Manufacturing Federation (SMF) -Standard Development Organization (SDO). </p><p class="text-align-justify">Dr Ong graduated with a Bachelor of Science (Hons) in Food Science and Management from King’s College, University of London and obtained her Ph.D. in Food Science and Technology from the University of Nottingham in England. She continues her lifelong learning in a multi-disciplinary area e.g. Business Executive Leadership, Innovation and Design Thinking, Data Science, Applications of Digital Transformation and Robotics, and Artificial Intelligence for Senior Executive and Technology.</p><p class="text-align-justify"> </p> | Blending Tradition and Technology | Adjunct Professor, Food Science and Technology Department, National University of Singapore Food Specialist, Singapore Manufacturing Federation (SMF) I4.0 Advanced Manufacturing (SIRI) Certified Assessor Advisor, USA Soy Export Council (USSEC) |
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| Pang Lai Li | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Pang%20Lai%20Li.png?itok=6WjykY1S | Business Development Director (SEA), Dou Yee Enterprises |
<p>Lai Li is a seasoned pharmaceutical executive and global business leader with over 20 years of experience spanning Southeast Asia and Greater China. She is currently overseeing business development in Southeast Asia at Dou Yee Enterprises. Prior to this, she held regional leadership roles at MSD, including Managing Director for Singapore & Malaysia, Taiwan, and General Manager for China Vaccines.</p><p>Throughout her career, Lai Li has delivered outstanding commercial results, such as achieving over US$1B in sales for the Gardasil HPV vaccine in China and securing US$240M in sales in Singapore and Malaysia. She has built successful partnerships with government stakeholders and industry players, notably securing large-scale public contracts and immunisation plans across multiple countries. She also contributed to health policy development and advocacy as a board member of the Pharmaceutical Associations in both Malaysia and Taiwan.</p><p>A strategic and resilient leader, Lai Li is known for her financial acumen, people development, and ability to thrive in ambiguity. Lai Li participates in global dialogues with ministers and economists and actively mentors the next generation of leaders.</p> | Business Development Director (SEA), Dou Yee Enterprises Former Managing Director, MSD Asia Pacific |
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| Toh Tian Seng | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Toh%20Tian%20Seng_2.png?itok=Y4YcZ269 | Food manufacturing and industry consultant |
<p>Tian Seng has close to 35 years of experience in Nestle holding different functions from R&D to commercialisation, manufacturing and business operations; and with several international assignments and expatriations. He has a strong record of delivering innovative product launches, process improvement and nutrition enhancement in both emerging and established markets at Nestle. He worked closely with business units of various markets and was based in Switzerland to develop consumer-centric new products to drive sustainable growth.</p><p>Before returning to Singapore, he was the Head of Product and Process Development in Nestle R&D India and concurrently as the Global Technical Expert and Global Category Lead for noodles and culinary in Nestle Group. In his earlier years, he was also working in operations as Plant Manager and Manufacturing Services Manager, during which key emphasis was on the cost, productivity, asset intensity, quality, efficiency and overall continuous improvement in operation. He was also the Group Manager in Nestle R&D Singapore responsible for Noodles, Cereal and Nutrition.</p><p>Tian Seng holds a BSc (Hons) in Food Science and Nutrition; and MBA in Technology Management.</p> | Food manufacturing and industry consultant Director, Charitoh Consulting Pte Ltd Former Head of Product and Process Development, Nestle R&D Global Technical Expert for Noodles, Nestle Global Category Lead, Nestle |
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| Francois Joubert | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Francois%20Joubert.png?itok=vHxbyifH | Advisor, Consultant, Mentor and Coach |
<p>Francois Joubert is a commercially focused senior executive with a track record of transforming end-to-end supply chains and delivering strong operational performance. He has broad international experience gained over 30 years in the FMCG, agricultural and industrial sectors, with senior Operations leadership roles in Africa, Asia Pacific, Middle East and Australia/New Zealand.</p><p>Francois recently retired as the Vice President, Supply Chain for Kellogg Asia Pacific, Middle East and Africa. Prior to this, he was the General Manager, Consumer Operations for Fonterra in ANZ, and Operations Director for General Mills in Asia and ANZ.</p><p>Francois has experience as a board director for JV companies in Africa and as a ministerial appointed non-executive director for a statutory board in Victoria, Australia. He is also a graduate of the Australian Institute of Company Directors.</p><p>Francois is a graduate Chemical Engineer. He has a MBA from North West University in South Africa and completed the Business and Sustainability Leadership Program from Cambridge University.</p><p> </p> | Upcycling Food Waste into Eco-Friendly Packaging, Sweet Success and the Flavour of Innovation | Advisor, Consultant, Mentor and Coach Former Vice President, Supply Chain, Kellogg's - Asia Pacific, Middle East and Africa |
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| Jeremy Lee | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Jeremy%20Lee.png?itok=Hkyjq3nE | Former Senior Director, Strategy, Global CX Advisory, SAP |
<p>Jeremy Lee is a growth-driven leader and has been instrumental in successfully guiding teams and organisations to achieve unprecedented levels of revenue growth, enhanced profitability, and heightened customer satisfaction over the last 30 years. His leadership is grounded in a deep understanding in digital enablement and transformation, digital marketing, eCommerce, CX, data analytics and management, sustainability and driving innovation projects across various industries from Technology, Consumer Electronics, Hospitality, Consumer goods, Fashion, Retail and Life Sciences.</p><p>His strong core expertise and versatility allows him to transcend across organisations, bringing success in various industries with a proven track record driving double digit growth and up to billion-dollar revenues.</p><p style="margin:0cm 0cm 12.0pt;"><span style="background-color:white;color:black;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">In his recent role, he was the Senior Director of Strategy with Global CX Advisory at SAP, leading </span></span><span style="background-color:white;color:blue;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">digital </span></span><span style="background-color:white;color:black;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">strategies and advising on </span></span><span style="background-color:white;color:blue;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">clients' digital transformation and enablement strategies including artificial intelligence, new business models, </span></span><span style="background-color:white;color:black;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">and </span></span><span style="background-color:white;color:blue;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">sustainable </span></span><span style="background-color:white;color:black;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">growth expansion from digital marketing, eCommerce, customer data management, design thinking, customer journey mapping and </span></span><span style="background-color:white;color:blue;"><span style="font-family:"Inter Fallback";font-size:13.5pt;">go-to-market strategy.</span></span></p><p>Jeremy has also held various leadership positions at Wyndham, Levi’s, Bose, Crocs, Thermofisher Scientific, Dell, Philips and many more.</p> | Former Senior Director, Strategy, Global CX Advisory, SAP Former Director, Commercial Digital Technologies, APAC, ThermoFisher Scientific Former Head of Digital and eCommerce, APAC, Bose |
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| Phey Teck Moh | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Phey%20Teck%20Moh.png?itok=Afmt9kyP | Co-founder/Partner, AngelCentral |
<p class="text-align-justify">Phey Teck Moh is a mentor and angel investor in the Singapore entrepreneur ecosystem. He co-founded AngelCentral, to build a community of angel investors, offering education workshops and curating start-ups for angel investments.</p><p class="text-align-justify">At Entrepreneur First, Teck Moh is a mentor to extraordinary people to build amazing start-ups from scratch. Xpanasia is an advisory company specialising in telecommunications and information technology companies in Asia Pacific.</p><p class="text-align-justify">He had retired as Asia President, Motorola Solutions in May 2013. During his tenure, Motorola Solutions Asia Pacific grew to more than US$1B. Prior to Motorola, Phey was the President & Chief Executive Officer of Pacific Internet, a NASDAQ listed Internet service provider in Asia Pacific. He started his career at IBM and moved to Compaq.</p> | Scaling Up Globally for Sustainable Growth | Co-founder/Partner, AngelCentral Venture Partner, Entrepreneur First CEO, Xpanasia |
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| Elvin Too | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Elvin%20Too.png?itok=KyMOhSvq | Founder & Director, LeadWorks |
<p>Elvin is a leadership counsellor. He works with business owners, CEOs, and future CEOs on their most challenging professional and personal issues, so they become more effective at exerting positive influence. His motivation to pursue this unique career path is to expand his societal impact and accelerate his personal growth.</p><p>He was formerly a Vice President at Singtel, where he led an end-to-end transformation programme for the consumer business unit, spearheaded the launch of a new digital lifestyle business and restructured its digital product development. Prior to this, Elvin worked at NTUC FairPrice first as Chief Strategy Officer and then as Chief Omnichannel Officer. As the general manager for its e-grocery unit, he transformed its people, processes, and technology to compete more effectively with online platforms. Earlier in his career, Elvin was with Singapore Post as Chief of Staff to the Group CEO and SVP/Head of its post office business. </p><p>Prior to his appointments in Singapore, Elvin was based in the USA. After graduating from the University of Pennsylvania (summa cum laude) with degrees in International Studies, Finance and Management, he began his career as a management consultant with Bain & Company. He also worked for Walmart on global market development and Microsoft in corporate strategy and product management. </p><p>Elvin serves on the Whitley Secondary School Advisory Committee and the Raffles Institution Board of Governors.</p> | Founder & Director, LeadWorks Former VP, Group Digital Office & Consumer Digital, Singtel Former Chief Omnichannel Officer, NTUC FairPrice Former SVP, Post Office, Singapore Post |
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| Wong Hong Wai | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Wong%20Hong%20Wai.png?itok=O-ZMAD-L | Member of the Board, China Yuchai International Limited (NYSE: CYD) |
<p>Hong Wai is a global executive with over 35 years of working experience in 6 countries: China, Germany, Japan, Singapore, Switzerland and the United States. He is presently a board member of China Yuchai International Limited (NYSE: CYD), an Innovation Advisor with IPI Singapore (a subsidiary of Enterprise Singapore), and an Associate Faculty member at the Singapore Institute of Technology.</p><p>He was with General Motors (GM) for 29 years and has extensive experience in areas such as M&A, new business development, strategic alliance management, sales/marketing, strategic risk management, business strategy, portfolio planning, global procurement and business process re-engineering.</p><p>In the Asia-Pacific region, Hong Wai drove many of GM’s strategy development efforts that resulted in major investments in China, India, Indonesia, Japan, South Korea and Thailand. Apart from expanding GM’s core passenger vehicle businesses in the Asia-Pacific region, Hong Wai led growth initiatives in areas such as electrification, go-to-market business models incorporating the rapidly developing digital ecosystem, telematics, independent aftermarket parts and commercial vehicles to expand the scope and capabilities of GM’s existing business. He also piloted a personal urban mobility solution with Shanghai Jiaotong University using GM’s electric-networked vehicle that was first showcased at the 2010 World Expo. In 2021, Hong Wai was appointed Expert Committee Member by the China Automotive Technology and Research Center (CATARC).</p><p>Hong Wai has extensive experience in M&A in China, including the formation and dissolution of joint ventures, and raising GM’s equity stakes in key joint ventures. In Japan, he worked on strategic partnership management activities involving Isuzu Motors, Suzuki Motor and Subaru Corporation (Fuji Heavy Industries). He also had global procurement responsibilities for GM and the Japanese alliance partners. During his stint in Europe and the U.S., he was responsible for the coordinated development and integration of GM’s business plans across the Asia-Pacific, European and Latin American regions, as well as business process re-engineering efforts to optimize efficiency. He was also an integral member of a global team that successfully led GM’s acquisition of Daewoo Motors.</p><p>Besides operational roles, Hong Wai had governance responsibilities as Board Member of GM (China) Investment Co. Ltd, General Motors Taiwan, GM Warehousing and Trading (Shanghai) Co. Ltd and GM Asia Pacific Holdings LLC. He was also the Shareholder Representative of GM’s joint venture investment holding company in Hong Kong that oversees the joint venture’s investments outside China. Additionally, he was the Risk Officer for GM China and a member of GM’s Global Risk Advisory Council that has strategic risk management oversight for all of GM’s global businesses.</p><p>Prior to GM, he was with the Singapore Economic Development Board, where he was responsible for investment marketing and development of several industry clusters such as aerospace, marine and offshore engineering, oilfield equipment, process engineering and automotive component manufacturing.</p><p>Hong Wai holds a Bachelor of Engineering (Production and Industrial Engineering) degree from the Ulm University of Applied Sciences in Germany and a Master of Business Administration from the National University of Singapore. He has also completed an Executive Program at the Stephen M. Ross School of Business at the University of Michigan, U.S.A. </p><p>Hong Wai is an Associate Faculty of the Singapore Institute of Technology, a member of the Singapore Institute of Directors and a Fellow of the Singapore Institute of Arbitrators. He is tri-lingual in English, Mandarin and German, and conversant in several major Chinese dialects. </p> | Smarter Solutions for A Sustainable Future | Member of the Board, China Yuchai International Limited (NYSE: CYD) Associate Faculty Member, Singapore Institute of Technology Former Board Member of: GM (China) Investment Co., Ltd., General Motors Taiwan Ltd. GM Warehousing & Trading (Shanghai) Co., Ltd., GM Asia Pacific Holdings LLC Former Shareholder Representative for General Motors at SAIC-SGMW Hong Kong Investment Co., Ltd., Former GM China Risk Officer and Member of General Motors' Global Risk Advisory Council |
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| Dr Rebecca Lian | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Dr%20Rebecca%20Lian_0.png?itok=xAZJiRkt | Chief Technology Officer, Green Planet Foods |
<p>Dr Rebecca Lian is a veteran and expert in the food industries and presently holds the position as Chief Technology Officer of Green Planet Foods, a start-up that aims to deliver affordable, healthy food and beverages that cater to the Chinese market. She is an Innovation Advisor with IPI and is also a Guest Lecturer, School of Chemistry, Chemical Engineering and Biotechnology (Food Science and Technology (FST) programme) at Nanyang Technological University.</p><p>Rebecca spent close to 34 years with Nestle holding various leadership positions. She last helmed the China Nestle R&D leadership and set up four competent R&D centres in Beijing, Shanghai, Dongguan and Xiamen. Rebecca was part of the pioneer Nestle team to bring factories and manufacturing operations into China for the Group. During her 24 years in China, Rebecca was responsible for launches of new products across multiple food product categories such as frozen foods, ambient culinary, coffee and beverages, dairy, nutrition for seniors, confectionery and snacks, products for food service and quick service restaurant (QSR) for the Chinese market and also Asia Pacific.</p><p>On returning to Singapore after the China assignment, Rebecca was appointed Distinguished Fellow at Wilmar International, one of Singapore’s largest food and agri-food companies. She was also the Co-Lab Director for the Food Lab, a collaboration between Wilmar, National University of Singapore (NUS) and Clinical Nutrition Research Centre (CNRC), and spearheaded the development of personalised food products for clinical trials addressing metabolic disorder syndrome in addition to leading the product innovation for markets in Southeast Asia, South Asia and Africa. </p><p class="text-align-justify">Rebecca received her Bachelor’s degree (First Class Honours) and PhD in Food Technology from Reading University, United Kingdom. She also completed a course on Mastering Technology Enterprise at IMD in Switzerland.</p> | Innovation Advisory Creates New Value through Efficient Upcycling of Spent Grains, Cooking up Shelf-stable Sauces for International Markets | Chief Technology Officer, Green Planet Foods Guest Lecturer, School of Chemistry, Chemical Engineering and Biotechnology (Food Science and Technology (FST) programme), Nanyang Technological University Former R&D Centre Head, Nestle China |
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| Albert Pozo | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Albert%20Pozo.png?itok=dUa4btZ3 | Independent Non-Executive Director & Digital Transformation Consultant |
<p class="text-align-justify">Albert is the former Chief Digital Officer of SATS Ltd. He led the evolution of SATS technology and innovation since 2018, and the company was recognised as the 2019 Digital Transformer for Singapore at the IDC Digital Transformation Awards.</p><p class="text-align-justify">Prior to joining SATS, Albert was Asia Pacific President of Amadeus IT, the global leader in travel technology. He spearheaded the company’s strategic expansion and growth in the APAC region, propelling Amadeus IT to become a regional leader in its sector.</p><p class="text-align-justify">Before moving to Asia, Albert held a variety of roles leading global teams that enable multiple market entries (Europe, Middle East, and APAC regions), mergers and acquisitions, and the global expansion and business diversification of Amadeus IT, which he joined in his early days back in 1993. Prior to Amadeus, Albert worked for Swissair for five years.</p><p class="text-align-justify">Albert is a seasoned executive, driven by his passion for customer service, change management, innovation and diversity. He is also a member of SID - Singapore Institute of Directors.</p><p class="text-align-justify">A Spanish native, yet Albert describes himself as a world citizen. He holds an Honours degree in Linguistics from Barcelona UAB University, and he has completed executive programs at INSEAD Fontainebleau, St. Gallen University and IE-Instituto de Empresa. Albert is fluent in Spanish, English, French and German, in addition to his Catalan mother tongue.<br> </p> | Teaming Up to Reignite Growth in Cold-Chain Solutions | Independent Non-Executive Director & Digital Transformation Consultant Former Chief Digital Officer, SATS Ltd Former President, Amadeus IT, Asia Pacific |
https://storage.googleapis.com/ipi-portal-assets-prd/2026-03/Albert%20Pozo_0.png | |
| Ramachandran Rajamanickam | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Ramachandran%20Rajamanickam.png?itok=RUGhDg0e | Former Vice President, Science & Innovation, Asia Pacific, DSM Nutritional Products |
<p class="text-align-justify"><span>Ramachandran Rajamanickam has over three decades of industry experience in pharmaceuticals and the broader healthcare sector in various leadership roles. Experienced with start-up operations in the emerging markets, he has set up many successful businesses in Asia, led acquisitions and helped shape the regulatory environment for healthcare products.</span></p><p class="text-align-justify"><span>Rama was most recently Vice President, Science & Innovation, Asia Pacific at DSM Nutritional Products. In this role, he led market relevant innovation projects that expanded the DSM portfolio, enhanced label claims, initiated Asia-based clinicals, and leveraged technology and applications to drive consumer adoption. He also conducted multiple innovation workshops for DSM’s customers.</span></p><p class="text-align-justify"><span>Before joining DSM in 2015, Rama was Corporate Vice President, Asia Pacific for Abbott Nutrition. He spent 30 years with Abbott and led its Asia pharmaceutical business in the earlier years before he transitioned to the nutrition business in 2008. During his tenure, Rama was deeply involved in driving Asia-relevant innovation and building multiple new businesses to accelerate growth.</span></p><p class="text-align-justify"><span>Rama comes with a track record of developing strong leaders. He had driven the development of recruitment, training and retention policies relevant to Asia and emerging markets and has conducted numerous general management and business finance training. He is a speaker at multiple innovation conferences.</span></p><p class="text-align-justify"><span>Rama holds an MBA from Cranfield University, UK and a Bachelor of Science degree in Pharmacy from the National University of Singapore.</span></p><p class="text-align-justify"> </p> | How Wen Ken sharpened its strategy on home ground while looking beyond borders, Catapulting Healthcare Innovations to Greater Heights, Serving Up Healthy Meals for All | Former Vice President, Science & Innovation, Asia Pacific, DSM Nutritional Products Former Corporate Vice President, Asia Pacific, Abbott Nutrition |
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| Brigitte Zeller | https://storage.googleapis.com/ipi-portal-assets-prd/styles/advisors/cloud-storage/2026-03/Brigitte%20Zeller_0.png?itok=imeUBCB9 | Former Category, Insight, Innovation Director, Nestle Greater China |
<p class="text-align-justify"><span>Brigitte Zeller has built over 25 years of international experience in the food and beverage (F&B) industry. She had held leadership positions in some of the world’s largest multi-national food companies like Nestle, Unilever, Danone and Fonterra and brings extensive experience in brand and marketing, insight, innovation and category development.</span></p><p class="text-align-justify"><span>She is passionate about creating value, from emerging category to re-invented category, possessing broad expertise in building differentiated brands and added-value propositions in diverse food categories. They include:</span></p><ul><li data-list-item-id="ed8efa69fe7e74f7202978755c916bcc6"><p class="text-align-justify"><span>Heritage (noodles and sauces, biscuits and water)</span></p></li><li data-list-item-id="ed82fccf1c2798f116767675d18ed05b0"><p class="text-align-justify"><span>Tasty nutrition in snacking or beverages (biscuits and fruit juices powder)</span></p></li><li data-list-item-id="e3d8944949f8454575fca44d4f7232731"><p class="text-align-justify"><span>Permissible indulgence (confectionery and ice cream)</span></p></li><li data-list-item-id="e0d071c3000d4e6afd34c7186e1434f1c"><p class="text-align-justify"><span>Innovation for lifestyle beverages (coffee and tea)</span></p></li><li data-list-item-id="e2392bb753c4fee3ef44ab42d8f2a060a"><p class="text-align-justify"><span>Re-invented traditional Asian plant-based beverages, and</span></p></li><li data-list-item-id="e0e44cde0e2a2c59a0dc93622792fc7fd"><p class="text-align-justify"><span>Premium with science-based nutritional benefit in dairy</span></p></li></ul><p class="text-align-justify"><span>Brigitte recently founded Start’In for Good in Singapore, providing consultancy to F&B science-based start-ups and also serves as part of the expert network of Healthy Marketing Team for Asia Pacific.</span></p><p class="text-align-justify"><span>She has an MBA from the Schulich School of Business, York University in Canada and EM Lyon Business School in France.</span></p><p class="text-align-center"> </p> | Former Category, Insight, Innovation Director, Nestle Greater China Former Marketing Director, Danone Asia Former Global Consumer Brands Innovation Director, Fonterra |
https://storage.googleapis.com/ipi-portal-assets-prd/2026-03/Brigitte%20Zeller.png |
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/impact-stories/675/transforming-waste-fuelling-sustainable-maritime-transport
Sweet Success and the Flavour of Innovation
/impact-stories/674/sweet-success-and-flavour-innovation
Teaming Up to Reignite Growth in Cold-Chain Solutions
/impact-stories/673/teaming-reignite-growth-cold-chain-solutions
The Path to Enterprising in the Electronics Industry
/impact-stories/672/path-enterprising-electronics-industry
Giving Batteries New Life, Powering A Sustainable Future
/impact-stories/671/giving-batteries-new-life-powering-sustainable-future
Serving Up Bee Hoon with Automated Solutions
/impact-stories/670/serving-bee-hoon-automated-solutions
Concentrated Skincare, a Sustainable Option for the Beauty Industry
/impact-stories/669/concentrated-skincare-sustainable-option-beauty-industry
Baking Happiness into Every Celebration
/impact-stories/668/baking-happiness-every-celebration
Outsmarting Advanced Manufacturing with Artificial Intelligence
/impact-stories/667/outsmarting-advanced-manufacturing-artificial-intelligence
Automating Steel Valuation with AI
/impact-stories/666/automating-steel-valuation-ai
Serving Up Healthy Meals for All
/impact-stories/665/serving-healthy-meals-all
Building a Tiny Local Retreat for Urban Dwellers
/impact-stories/664/building-tiny-local-retreat-urban-dwellers
The Paradigm-Shifting Heat Removal Solution for Global Data Centres
/impact-stories/663/paradigm-shifting-heat-removal-solution-global-data-centres
Catapulting Healthcare Innovations to Greater Heights
/impact-stories/662/catapulting-healthcare-innovations-greater-heights
Taking Local Sustainable Innovation to a Global Stage
/impact-stories/661/taking-local-sustainable-innovation-global-stage
Scaling a Mighty Designer Toy Empire
/impact-stories/660/scaling-mighty-designer-toy-empire
Baking Longer-lasting Vegan Goods for Overseas Markets
/impact-stories/659/baking-longer-lasting-vegan-goods-overseas-markets
Scaling Up Globally for Sustainable Growth
/impact-stories/658/scaling-globally-sustainable-growth
Grouting Made Fast and Hands-free
/impact-stories/657/grouting-made-fast-and-hands-free
From Scraps to Snacks - Upcycling Fish Waste into Food
/impact-stories/656/scraps-snacks-upcycling-fish-waste-food
Saving the Planet One Drink at a Time
/impact-stories/655/saving-planet-one-drink-time
Empowering Workplace Training with AI
/impact-stories/654/empowering-workplace-training-ai
Improving Construction Processes the Smart Way
/impact-stories/653/improving-construction-processes-smart-way
Creating a Better Way to Handle Waste
/impact-stories/652/creating-better-way-handle-waste
Saving More Lives with Augmented Reality Glasses
/impact-stories/651/saving-more-lives-augmented-reality-glasses
Teaming Up to Advance Medical Care
/impact-stories/650/teaming-advance-medical-care
Putting the Shine on Automobiles Worldwide
/impact-stories/649/putting-shine-automobiles-worldwide
Creating Value from Shrimp Waste through Collaboration
/impact-stories/648/creating-value-shrimp-waste-through-collaboration
Preventing Corrosion in Buildings Everywhere
/impact-stories/647/preventing-corrosion-buildings-everywhere
From Soy Whey Water to Sustainable Beverages
/impact-stories/2060/soy-whey-water-sustainable-beverages
Cooking up Shelf-stable Sauces for International Markets
/impact-stories/646/cooking-shelf-stable-sauces-international-markets
Revolutionising Massage Technologies with AI
/impact-stories/645/revolutionising-massage-technologies-ai
Blending Tradition and Technology
/impact-stories/644/blending-tradition-and-technology
Creating Growth while the Planes are Grounded
/impact-stories/643/creating-growth-while-planes-are-grounded
Innovation Advisory Creates New Value through Efficient Upcycling of Spent Grains
/impact-stories/642/innovation-advisory-creates-new-value-through-efficient-upcycling-spent-grains
Supporting Local and Going Green with Tropical Hardwood
/impact-stories/641/supporting-local-and-going-green-tropical-hardwood
Saving Manufacturing Costs on the Road to Industry 4.0
/impact-stories/420/saving-manufacturing-costs-road-industry-40
More Money, Less Waste: Eco-friendly Oil Bleaching Process Boosts Revenue
/impact-stories/640/more-money-less-waste-eco-friendly-oil-bleaching-process-boosts-revenue
When Self-driving Vehicles Speak to You
/impact-stories/639/when-self-driving-vehicles-speak-you
Harnessing Pandan for Wellness
/impact-stories/421/harnessing-pandan-wellness
Diving Deep into Super Carbon Nanoparticles for Skincare Products
/impact-stories/419/diving-deep-super-carbon-nanoparticles-skincare-products
Tackling Innovation with External Technical Experts
/impact-stories/416/tackling-innovation-external-technical-experts
Carbs for a Healthier Lifestyle-friendly Diet
/impact-stories/415/carbs-healthier-lifestyle-friendly-diet
Pooling Resources Together to Clean Water
/impact-stories/413/pooling-resources-together-clean-water
Teaming Up to Create Smart Solutions
/impact-stories/412/teaming-create-smart-solutions
Tasty Buns that are also Good for Health
/impact-stories/411/tasty-buns-are-also-good-health
Collaboration Enables Optimisation of Controlled-release Technology
/impact-stories/410/collaboration-enables-optimisation-controlled-release-technology
Indoor Tracking Solution for Safety in Samsung-Viatick Collaboration
/impact-stories/409/indoor-tracking-solution-safety-samsung-viatick-collaboration
Managing the Heat with Technology Collaboration
/impact-stories/408/managing-heat-technology-collaboration
Collaborations to Provide Water Purification Solutions for Disaster Relief and Remote Areas
/impact-stories/407/collaborations-provide-water-purification-solutions-disaster-relief-and-remote
Innovative Hybrid Wide Area Location Tracking System
/impact-stories/406/innovative-hybrid-wide-area-location-tracking-system
3D Vision Enables Robotic Bin Picking
/impact-stories/405/3d-vision-enables-robotic-bin-picking
Beyond a Building Material - Clear Glass Solar Windows Provide a Renewable Source of Energy
/impact-stories/404/beyond-building-material-clear-glass-solar-windows-provide-renewable-source
Efficiency Monitoring System Helps Manufacturers Track Welding Performance and Energy Consumption
/impact-stories/403/efficiency-monitoring-system-helps-manufacturers-track-welding-performance-and
Innovation Makes Kidney Stone Removal Procedure Simpler, Shorter and Safer
/impact-stories/402/innovation-makes-kidney-stone-removal-procedure-simpler-shorter-and-safer
Bringing Affordable Diagnostic Kits to the Market
/impact-stories/401/bringing-affordable-diagnostic-kits-market
Securing the Cold Chain with Smart Label Technology
/impact-stories/400/securing-cold-chain-smart-label-technology
Converting Aquatic Waste into Collagen for New Applications in Medical and Consumer Industries
/impact-stories/399/converting-aquatic-waste-collagen-new-applications-medical-and-consumer
From Lab to Runway – Fashion Meets Technology
/impact-stories/398/lab-runway-fashion-meets-technology
Technology Collaboration Helps Start-up Extend Flight Time of Drones
/impact-stories/397/technology-collaboration-helps-start-extend-flight-time-drones
Technology Collaboration Brings Advanced Cancer Molecular Diagnostics to Asia
/impact-stories/396/technology-collaboration-brings-advanced-cancer-molecular-diagnostics-asia
Enterprises Collaborate to Pilot Predictive Engine Maintenance Solution in Singapore
/impact-stories/395/enterprises-collaborate-pilot-predictive-engine-maintenance-solution-singapore
Convenient Security via Smart Locks in the Sharing Economy
/impact-stories/394/convenient-security-smart-locks-sharing-economy
Turning Ideas into Reality to Stay Ahead in the Construction Industry
/impact-stories/393/turning-ideas-reality-stay-ahead-construction-industry
Technology Cooperation Brings Local Ready-to-eat Meals for People with Swallowing Difficulties
/impact-stories/392/technology-cooperation-brings-local-ready-eat-meals-people-swallowing
Strategic R&D Collaboration to Enable Product Improvements
/impact-stories/391/strategic-rd-collaboration-enable-product-improvements
Formulated-in-Singapore Suu Balm Sets to Further Expand to Overseas Markets
/impact-stories/2056/formulated-singapore-suu-balm-sets-further-expand-overseas-markets
Overcoming “Last Mile” Logistics Challenges with Smart Real Time Traffic Prediction and Route Planning
/impact-stories/389/overcoming-last-mile-logistics-challenges-smart-real-time-traffic-prediction-and
Collaboration Accelerates In-house R&D Efforts
/impact-stories/387/collaboration-accelerates-house-rd-efforts
Harnessing Technology to Break into New Markets
/impact-stories/384/harnessing-technology-break-new-markets
Arsenic-free Drinking Water for Bottom of the Pyramid Communities
/impact-stories/385/arsenic-free-drinking-water-bottom-pyramid-communities
Embracing Innovation for Productivity
/impact-stories/386/embracing-innovation-productivity
VolitionRx‘s First Ovarian Cancer Detection Study
/impact-stories/383/volitionrxs-first-ovarian-cancer-detection-study
In-Licensed Technology Enhances V3 Teletech’s Products
/impact-stories/380/licensed-technology-enhances-v3-teletechs-products
Collaborate-and-Develop Approach keeps Wangi at the Forefront
/impact-stories/382/collaborate-and-develop-approach-keeps-wangi-forefront
Matex acquires new capabilities to grow global businesses through collaborations
/impact-stories/381/matex-acquires-new-capabilities-grow-global-businesses-through-collaborations
Anti-itch Moisturising Cream Treats Dermatological Diseases
/impact-stories/372/anti-itch-moisturising-cream-treats-dermatological-diseases
Fall Detection and Auto-Emergency Assistance
/impact-stories/375/fall-detection-and-auto-emergency-assistance
Disruptive Foot Scanner Technology
/impact-stories/376/disruptive-foot-scanner-technology
Go Green with ERS' Green Datacenter Racks
/impact-stories/378/go-green-ers-green-datacenter-racks
Strengthening Capabilities Through Technology Collaboration
/impact-stories/377/strengthening-capabilities-through-technology-collaboration